Our Marketing Programs

Crafting Customer Experiences: From Concept to Implementation

Duration:

4 Days

Dates:

Explore Dates

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Overview:

Customer experience (CX) design has evolved from a peripheral concern to a central focus in marketing and business strategy. It encompasses every aspect of customer interaction with a brand, from initial discovery to post-purchase engagement. Unlike User Experience (UX), which concentrates on product design and usability, CX aims to enhance the overall customer journey and satisfaction across various touchpoints. Exceptional customer experiences resonate emotionally, drive conversions, foster loyalty, and significantly impact a business's bottom line. Our comprehensive customer experience training program immerses participants in the transformative potential of well-crafted CX design.

This four-day executive education program delves into the strategic management and design of customer experiences in today's technology-driven landscape. Participants will gain access to cutting-edge strategies and tools to effectively manage and design impactful experiences.

In addition to lectures, case studies, and planning exercises, the program offers a unique experiential learning opportunity in New York City. Participants will visit a tech lab, experience world-class services and hospitality. These hands-on experiences provide invaluable insights into designing, managing, strategizing, and innovating customer experiences, which can be immediately applied to enhance their own business practices.

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This program will equip you with the skills to:

• Accelerate your understanding of designing integrated customer experiences, gaining strategic insights for competitive advantage.
• Develop effective skills to manage customer experiences across all touchpoints, innovating experiences with new technologies.
• Engage in unique New York City CX experiences, including service and hospitality immersion, a Soho retail experience tour, visits to robotics labs, and more.
• Learn from faculty who are global leaders in CX design, offering cutting-edge insights and strategies.
• Establish a diverse network of peers from various sectors, cultures, and countries, providing valuable perspectives and insights.
• Gain valuable insights into the impact of new technological developments on customer experience design.

Digital Marketing Strategy: Mastering New Media for Lasting Customer Relationships

Duration:

4 Days

Dates:

Explore Dates

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Overview:

The digital marketing landscape is constantly evolving, with new trends and challenges emerging regularly. Over the past decade, platforms like TikTok, influencer marketing, and Amazon Ads have become essential tools for marketers. However, alongside these opportunities, issues such as fraud and inaccurate data have also arisen, making it more challenging to create seamless customer journeys.

To navigate this ever-changing landscape, organizations need a coherent yet flexible strategy that can adapt to real-time market conditions. The Digital Marketing Strategy executive education program is designed to help executives understand the new digital ecosystem, develop adaptable marketing strategies, and integrate current and future digital tools effectively. Through this four-day program, participants will learn how to create effective digital marketing campaigns that deliver substantial ROI.

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This program will equip you with the skills to:

• Gain an integrative framework for Digital Marketing.
• Explore the expansive Digital Marketing landscape beyond individual tools.
• Align growth strategies seamlessly with Digital Marketing functions.
• Effectively measure outcomes and allocate budgets.
• Learn from faculty who are global leaders in digital marketing strategy.
• Build a network of peers from diverse sectors, cultures, and countries for varied perspectives and insights.